E065 CEO of Dope Magazine

Just another WordPress site

E065 CEO of Dope Magazine

the periodic effects cannabis business and science podcast is brought to you by periodic edibles the cannabis caramel company available in Oregon hello welcome back and thank you for joining us again my name is Wayne and I’ll be your host for the periodic effects podcast I own and operate an edible business in the Oregon rec market and the periodic effects podcast will focus on the business and science of cannabis we upload new episodes every Monday night and this episode is with George jage the CEO of dope magazine I think he said president in the intro president CEO is at the same same position um I don’t know I think it is but George and I recorded this podcast on October 19th and George’s background so George first got into cannabis actually started with marijuana business daily had been involved in events trade show production previously and started with them and help them grow build the biggest now marijuana business conference in the world I believe I think it’s the largest conference they’re doing it twice a year now so George was a part of that and he tells us this time with marijuana business daily what they did to grow that some of the secrets behind the scenes really really helpful and now is with dope magazine and doing a similar thing launching their events at the end of the podcast we talk about some of their events they got coming up dope Cup Oregon and the other competitions that they do as well as when they’ll be looking to hire soon or are hire hiring if you’re interested in applying we discuss that at the end but really enjoyed having George on and was really nice of him to come on and kind of share his story dope magazine you know has grown and found success really quickly and grown into a big publication distribution all around the country now if not in every state and in most of them and recently got purchased by high times so we talked about that and you know we’re dope sap where they see the future of cannabis going how they’re going to build the magazine and their events into a bigger platform and really be a part of this it’s it’s interesting to see these the publications and these magazines and events start to come up with cannabis now because the industry so new the the legalized recreational industry at least and high times was really only publication I ever knew of that had any traction or mass distribution and it seems like dope was kind of the second one to come behind them and quite a few other publications starting up now but I know dope did really really well at the beginning and now they’ve merged with High Times so we talk about all that and George I think was really interesting guests and I think you’ll learn a lot from this one and great before we get into the episode just a quick shout out if you’re not following dope magazine on Instagram I believe they’re handles just at dope magazine they’ve got tons of great content on they’re always posting updates so go check them out there and if you didn’t know we do have our own app for the podcast so a much faster easier way to access the episodes especially if you listen to if you’re looking for each episode every week when it comes out this is the fastest way to get them it’ll be their first sometimes there’s like a three four hour lag time till they get the high tune stitcher Spotify but that’s really easy to get just go to the App Store on your phone Android iPhone doesn’t matter in just Google or Google search in the App Store periodic effects and we’ll show up you can get our app alright so now we’ll get into the episode with George from dope magazine so you had to start for the listeners just a simple introduction name company and roll with the company how you doing this is George JJ I am the president of Dell media and you start working with dope how long ago so I started with dope in August of 2017 I came on board at the request of the investors and meeting with the founders these guys have built a really significant and an exciting business platform that had grown seen you know revenues year-over-year had a pretty strong reputation within the industry and really just we’re at that point I think that a lot of cannabis companies give to where they get out of the gate they have a great idea and you know there’s some some acceptance by the market to fulfill that that kind of manifests that business but it just moves so fast these guys the team here I should say that it started the business really just it grew so fast they didn’t have a chance to really I think build the infrastructure and create the strategy for the business fully as they were moving so fast so my job really was to come

in and help them you know reorganize the business and improve efficiencies and profitability for the company yeah yeah that’s a great point I think every company in the cannabis industry right now that find some success there’s this initial rocket growth you experienced and during that time you’re evolving and change you don’t put the processes and systems infrastructure down because you’re just you gotta figure out the next thing well and it makes sense yeah and listen it’s a chicken in the egg I mean you know you try to need to need to build a business before you can start spending the money on this stuff and then once you build a business you’re moving so fast you never have time to go back and do it so it’s it’s you know sometimes it’s a hard position to take that you kind of just you know hit the brakes a little bit get a few things in place and put a little bit of cement underneath you because it’s typical of any business and not just the cannabis business but in the cannabis space especially I mean something I did or not bad but gosh about four or five years ago after I started at MJ biz was you know specifically talking about you know the sheer an acceleration of the cannabis markets really kind of clipping at about a you know four annual for years of growth per per cannabis here or marijuana here yeah yeah exactly and and we look at the the normal business cycle of you know kind of development and and market you know testing and growth and everything else it’s just it’s it’s it’s excessive it takes it takes us pretty strong-willed to survive in this space yeah yeah I know you know we talked on the phone previously and dope isn’t your first experience coming into the cannabis industry you briefly mentioned there MJ biz con and I want to get into those but I think you know when we talked on the phone your your past experience and backstory was really interesting to me of you know going to college and then finishing there and helping your father’s apparel business and developing I think it was a trade showed you want to tell listeners a little bit about that because I think it there’s a trend there I kind of picked up on and I noticed it into the cannabis industry and I think we could learn so much from that but I really like that story that you were telling me so you want to kind of let listeners in on that when when you have business sure so you know when I when I look back at kind of how did I get here and kind of you know historically look at the wake in of my my career path you know I I certainly had a very entrepreneurial spirit a young age with a air quotes herbal distribution business in high school in college the but you know as I was with the collagen and I was really you know I really didn’t know what I wanted to do at the time I was you know having a lot of fun and I ended up getting a degree in microbiology and my dad had been in the apparel business he actually went to law school and you know started one of the first original discount stores in the country out of Milwaukee at about 30 stores and in the 70s and he ended up going bankrupt when interest rates went through the roof he got back on his feet and started an apparel wholesaling business where he would liquidate excess manufacturers inventory and sell it directly to the big retailers the t.j.maxx the finest basements and everything else and yeah he had taken a huge deal and he didn’t really scale the business up right and then he didn’t really scale it down correctly so you know he was in a position where he was he was about to he was really hitting some pretty hard financial times he needed some help and I knew his business very well I helped unload trucks when I was in high school and weekends in college when he needed help so I came on board to kind of help him kind of downsize the company and put him in a good position moving forward so he has you know they would the jobbers as they were call would always exhibit independently of the big manufacturer show because they’re selling the manufacturer stuff but sometimes 70% below wholesale liquidating it so they weren’t ever really welcomed in the big manufacturers show so really kind of as a frank zappa necessity is the mother of invention kind of way the you know if we created a trade show for the off price apparel industry just so we had a place to exhibit when the place they always exhibited it had been taken away by the big of manufacturer show so we started the show called the off price specialist show at the Debbie Reynolds Hotel Casino and movie museum Debbie performed nightly if those who are familiar with Las Vegas history it used to be the paddle wheel casino it actually at one point was the WWF hotel I think now it’s the Greek Isles Hotel but it’s over on Convention Center Drive so we started that in August of 1993 by the time that you know we had gotten to a point where we were you know selling that business in 1999 we were doing four shows a year two in New York at the Madison Square Garden and two in Las Vegas that we set up our own tent structure for because there was no other available convention space I actually bought and owned a tent structure company as the course of that so

we were kind of renting it to ourselves and then utilizing that to other events throughout the year and the last show I did when I was running that company was at the rios parking lot I set up 185 thousand square foot tent with 2800 tons of air conditioning the asphalt actually measured 153 degrees we had 4 megawatts of generated power you know doing this and setting this whole thing up for a five-day event but you know it was it was very profitable while our cost of our square footage was very high you know trade shows are very profitable business very exciting and you know so you know one thing leads to another and I just kind of got hooked on the whole you know trade show kind of concept because you have these ability to bring all these people create all of this all of this commercial value like I mean like the people in the off-price business some of most of those companies probably did 80% of their annual sales and our four shows well so yeah so you know you look at the the economic engine you’re creating behind all those companies and obviously creating a successful business ourselves but in 1989 we sold that company to a kind of a trade show conglomerate there’s there’s a fairly handful of bigger companies in the business media space Colin this one was called Tarsus was based out of London and we ran it for another two years as part of our earn out management contract and was gonna move to New York I went got most of my MBA mark kenna was gonna go work out on Wall Street and find a job unfortunately trade centers blew up lost very dear friend and I decided that I had a pretty strong network of friends and business colleagues out in Las Vegas so I decided to move west and settle in Las Vegas in 2000 2002 okay backing up a little bit there on you know you said you went to school for microbiology I think this is the mate you found this formula trade shows and events that really brought life back into your father’s business and really blew up for you guys how did you figure out that formula and what were the first stage is like because it sounds like you didn’t have experience and doing didn’t go to school for this how did you come up with that so well I started out in school as a business major I just didn’t think that that that I was gonna learn what I needed to about business in school my grandfather had his own business my great-grandfather Lebanese immigrant had a zone barber shop on State Street and and Chicago with a casino in the back room so I kind of felt probably a little bit immaturely that I would learn everything I needed to about business on the streets and more kind of it’s more about attitude than it is acquired knowledge I think it’s both but you know so when we started the trade show listen I mean you know trade shows are not rocket science and and especially the cannabis industry I’ve seen so many people launch trade shows right and and they don’t really necessarily understand the fundamentals of it and really just comes down to is is being able to understand a business and what are gonna be the core drivers behind that business and for a trade show you know I’m I’m selling out it’s an advertising product so I’m selling access to an audience so I’ve got to be able to have a marketing plan to attract an audience and and there has to be unfulfilled need in the marketplace to write like so but bringing all those people in the same same room creates a tremendous amount of economies of scale for somebody would normally have to set up a showroom in New York instead of a showroom in LA they can set up a booth at our show and basically meet with a thousand ten thousand people over a three or five day period of people that are potentially going to buy their merchandise and then there’s also creates that kind of that excitement that like you know with the jobbers they would liquidate merchandise so whatever they showed you they had in their warehouse and they could ship it tomorrow but once it was sold was gone so that we’ve created that sense of urgency that everybody buying time their deals in and around our shows hmm I see yeah I love this and I think you’re exactly right that focus of business you know I’m gonna go learn this in the real world versus school and I think at the beginning stage is the wrong I mean those things identified they’re being first you know with a need that’s not being addressed this is providing this value you know if you’ve made the wrong wrong calculation at the beginning of my Dada worked out potentially and how do you learn that in business school right this is all on the fly real time you have to understand your customers and the needs so interesting so I think as we fast forward your was your first entrance into the canvas industry with MJ bisque on and how did that kind of initially happen yeah so so kind of fill in the gap between off-price show and MJ bins come when I moved out to Vegas I actually started at several businesses one was importing furniture from China another one was helping some entrepreneurs from Australia launched a personal bottled oxygen product in the United States I think they were way ahead of their time it was really a really cool product

and-and-and-and and then somebody to ask me if there’s a trade show for the tea industry and I didn’t even drink tea at the time I didn’t really know much about tea but I saw that there was this again it’s about finding finding a place where there’s an unmet need in the marketplace and there was this kind of growth behind the the the tea industry and tea was really becoming more popular was actually and still is the second most drank beverage in the world next to water so we started I brought on to junior partners and started as give him some sweat equity to start the world tea Expo we also created a world team e-news which was an online news platform we create the world two championships and then we created the world tea Academy which was an online learning platform so we built that up over over a period of years we hit we you know we ran into the recession buzz saw that everybody else did I was able to kind of stabilize that business and sold it to a company called fnw media in 2012 and so I hadn’t again had another two-year earn-out period and was continuing to run the business for them launched some other shows over that time period and I was just at a crossroads and I had a friend called me up that I kind of a mutual acquaintance of so a friend of a friend he called me up said George what do you think about starting to marijuana show and I said well I haven’t really thought about it and I said is it really you know gonna be you know that big of an event and what are the complexities of it because well here’s the deal we’ll be partners 50/50 you can run the business and I said great are you gonna bring the capital and he goes no we’ll go raise that and I kind of said well if we’re gonna raise the money and I’m gonna run it why do I need you to do it so I I just really wasn’t convinced at that point that I wanted to jump into that space and then I got a phone call from an Holland over T and all adventures and and she said that they were looking for somebody to kind of move into a publisher role which I said isn’t really my my thing and she’s no no we’re looking for somebody who helped us build a trade show and and also managed the publications and the media assets and it was just at a point in time and you know going through the recession and and having you know my wife actually met her she ran world tea media with me it was a lot you know I mean we were eating out of you know we both getting paid out of the same trough and and you know people always talk about her I shouldn’t say people always talk about that just sounds very generic but there’s there some business experts that will tell you as an entrepreneur always pay yourself first and I think those people that have written those business books are probably really good writers but they’ve never run a business and and you know you can’t stop paying people that are showing up to work for you you usually you’re the last one to get the hair yourself last yeah yeah and so there was a lot of stress so you know we were starting a young family and so I kind of thought about it a little bit I said you know maybe you know taking a position where you know I have a little bit of a mitigated risk and can still you know have that kind of entrepreneurial control to you know really develop an asset was exciting and there was also some you know key elements that I would want to have in any type of media business the deed already acquired most most notably Chris Walsh who this day I will tell you is probably the best business editor I’ve ever met I’ve got a lot of respect for him and still have a very good friendship with him you know so you know I had a chance to meet with them they were a very small outfit they did the last show they did was kind of a typical you know let’s run a conference and throw smattering of 20 table tops around the area and that’s what a lot of people do they really don’t understand the fundamentals of the trade show as they did and so I kind of came in and said here’s the basic things that were to start doing and was able early enough in that business to be able to implement NiO a sales process and a sales database and help them set up their accounting you know systems and some better policies as far as payment goes you know and when people have to pay their booze and hire the right vendors that would help support the growth of the show and you know really kind of push the entire entirety of the business forward it was a great success I really enjoyed my time over there and working with the people that I worked with over there you know I came on board there was you know two or three full-time employees for the business and you know three or four shared employees with another business that Ann Holland ran and when I left I mean we had probably about twenty thirty full-time employees and I took that business from twenty tabletops to you know getting the contracts and getting the event design for you know really for last year and a couple years in the future because you really you know you need to take they were you know I think a lot of businesses will look in a six month or a 12 month horizon and you know when you start developing an event asset you really need to be looking at a five year time horizon and you know those are some of the fun things I love doing you know creating a

five-year forecast for a business that didn’t exist before so you know unfortunately I had a little bit of an executive divorce with the owners over my employment agreements and that seemed to have gotten lost in the shuffle and and we ended up in court and they paid me a settlement and we we parted ways in early 2017 so okay and how many years were you with MJ bisque on her one day three years three years 2014 now with a trade it sounds I mean you found your niche in this trade show events and really using these propeller propel business forward well you talked about the 20 tabletops and a lot of people and the new ones in the cannabis industry right now as the industry so new is going big like that and having that five-year forecast and going all-in with all the bells and whistles that are needed in a need that’s not being fulfilled is that almost necessary required to have a successful sustainable trade show in this small model is just it just doesn’t work or is that or can both work well yes no I mean you know first of all you got to understand the fundamental for tradeshows and on a business platform you know is is people as humans we obviously have a need for interaction and and the ability to you know connect and go to a place where we feel that we’re part of a tribe so there’s there’s kind of a basal need of people to want to be at these events to begin with I mean you know they’ve been you know there’s been trade shows before Christ right like they’ve been going on for four millennia and our need to gather into a room of like-minded or like profession to people and and then you know then you have to look at what are going to be the key factors in the decision making process for people to come to that event and so as a trade show your finite universe is going to be the people who are getting a paycheck in that industry or indirectly or directly for that industry and then you have to determine you know you know what level does that cut off at I mean you know the the people that maybe are working on a staff level are not going to that trade show is it the managers is the directors is that a c-level type of vent that you’re going after or is it going to be kind of an aggregate of several of those categories and really identify who your target is now what are they gonna make their decision on and and what is what is their specific need in the market place to attend an event like that are they looking to purchase products they’re looking for current trends usually looking for education and what is that education that’s going to compel them to make a decision to sacrifice time and spend money to come to that event and with the cannabis space you know there’s there’s just there’s a lot of chaos in like you know who’s in the industry who’s not in the industry and like there’s no way to determine like who’s in the industry for the last three or four years because as so many people were just coming into the space exploring it looking to gather information and that that period of time where there were so many people flooding in this industry that were just can’t cure iasts at that time really didn’t know if they were gonna you know get a job start a business what the needs were what the market was that created an opportunity for a lot of people to kind of as I like to say kind of throw up a tent and throw a circus barker outside front you know saying step right up and become a marijuana million and I’ve seen a lot of those come and go already and I think that they have gone to the wayside at this point the industries reached kind of a tipping point of maturity for us to be able to have professional events in the in space there’s really you know three to four major national shows right now there’s a smattering of five or six regional shows that have some following and I think there’ll be you know further consolidation amongst those assets and then the next year’s two years so when you look at at kind of creating that compelling need like when I ran my tea Expo it was hard to get a Tea Room owner to come to our show all the way across the country you’re gonna always have a localized and regionalised kind of skewing of your attendance you know unless there’s only one show for the entire industry otherwise people are gonna make it a citizen saying listen there’s twenty shows I can go to I’m gonna go to the one that’s closest to my home I’m gonna reduce my cost of travel and everything else or the one that’s got the most compelling reason to be there yeah yeah that makes a lot of sense I mean it sounds like small could work big could work but really identifying the customer’s needs and the competitive landscape what’s available to them and making sure where you fit in is the right place and you’re providing the value someone might be looking for and I could imagine the difficulty in cannabis like you said over the last three years where you know a lot of fly-by-night companies overnight millionaires at first it was a gold rush you’d get rich if you started a business and that you know within three months in Oregon at least was flipped the other way where I was overly competitive such an interesting landscape

so so MJ Pez con ended there in 2017 you said you started with dope in August of 2017 when you ended with MJ biscone was dope were you looking at them already or did that come later and what was that transition period like for you as you kind of reevaluated what you were going to do next yeah and and I you know as I said unfortunately it was a rather abrupt divorce that I had with MJ biz and and so it gave me a little bit of time you know first and foremost was resolving some of the legal issues I had with them and you know it was also you know three years of you know pumping out you know 12 14 hour days a lot of time so I used the time to kind of reconnect my family also almost got my handicap under a 10 on the golf course you know had a chance to just kind of take a step back and kind of evaluate what do I want to do next and when the opportunity there’s a couple opportunities at a surface rather quickly and one of the ones and when dope came around and it was the investors that have reached out to me came around what really intrigued me about this was was that I had done a lot of events in business media this is a consumer media man so now I’m taking this this kind of known universe of potential attendees that I could acquire and then be able to sell access to by selling you know exhibit booths and sponsorships to having a universe that has anybody that potentially would be interested in reading content about cannabis so different yeah yeah so it becomes very broad it comes a much bigger universe but it’s also harder to identify and acquire those those readers that you know now become readers and audience for us as a content platform and with with a business media asset you know the content and you know the when I was world tea news or was MJ biz Daily the magazine’s you know any type of webinars or other type of informational content that you publish your round is really about relationship building it’s not really about it’s not really going to be the most financially successful part of the business where it becomes financially successful is when you have a trade show that’s built a scale that you become the industry leader and that’s that space for content allows you to become the industry leader for the event and and when you have an event that’s you know a hundred thousand you know plus square feet and you know charging people you know 50% above average exhibit space costs in the country it becomes very viable and very profitable right so you know we’re you know with the dope opportunity I just listen I love I love the spirit and the scrappiness of the founders that built this business the passion behind it that they’re doing something that’s actually looking to change people’s opinions about cannabis or trying to normalize cannabis and in in society and they’re doing it in a way where you have this very early stage magazine that could potentially become the rolling stone of cannabis the the Vanity Fair of cannabis and not to say you know we want to be the Rolling Stone of cannabis I always tell people be yourself everybody else has taken but you know you know have an opportunity to to look at those those publications that have become empires and and and those all started somewhere vice vice media you know vice news I mean there’s another great example so yeah definitely and you know so about a year with dope what were some of those initially and I want to get into plans events trade shows and how that changes with a b2c business to customer Consumer Focus vs. b2b but what were those initial things that dope did or the factors you think I mean cuz they they’re they’re gross I mean think they started in the northwest and really took off quickly into multi-state presence what do you think it was that got them that success and that put them out in front when a lot of other publications happened around the same time with maybe probably a similar very similar focus you know so so several of the founders background experience especially Dave Tran you know came from kind of a nightclub and hospitality background so you know we’re dope I think separated itself you know kind of iconically was throwing some really cool parties and you know that came at considerable expense and you know they were growing really fast again not necessarily having the infrastructure so you have a tendency to throw more bodies at it and maybe not necessarily you know have a clear job description for people or those job descriptions are ever-changing so it creates a lot of kind of chaos but if it’s controlled cast can be very successful but you know don’t you know I think you know two things that really accelerated dilip

above the Rastas one is a absolute commitment to creating a design and feel to the brand that James de jambe had done really well as kind of our chief creative officer and then and really going out and having a vent and getting out face to face with the customers and hanging out with everybody which Dave did a phenomenal job on and and when you look at that you know kind of where the market was and where the market is going there’s kind of this not to gender bias it but kind of this yield Brill culture where everybody was kind of hanging out and and they were all in the cannabis space and everybody was figuring it out so everybody felt very comfortable being with other people and and talking to them and you know and somebody like Dave was a really a magical networker and a lot of ways you know can kind of come into those rooms and really build those relationships and create trust with those people and a lot of them would advertise they didn’t know what they needed by they needed advertise or how they would go about advertising but you know dope helped them out you know and help build ads for them and and and and you know communicated to them the importance and when somebody’s just starting a business out Caesar their ad in a magazine it almost kind of like is a source of pride that you know they just just to see if they’re they don’t know if it works right we can talk about why print advertising is really effective if you want but you know looking at that they built those relationships and where the pucks moving to is where you have companies that are hard starting to hire you know professional marketing professionals I guess that’s we’re done in professional marketing professionals but you know they’re hiring CMOS they’re hiring people that are going to look and make decisions based on data they’re going to you know have expectations from the publications print digital social media platforms that they’re advertising of having a effective feedback report to know the performance of their advertising and if it’s subpar why is it subpar is it is it a function of their their messaging is it a function of their design is it a function of our distribution is it a function of our demographic and being able to make those decisions in a far more data-driven driven way and you know I think it’s gonna be pretty exciting next couple years and you know where where I’ve been you know trying to work behind the scenes with dope is you know position us so that we can be a market leader as far as being able to provide those type of data points to our clients yeah yeah definitely want to get into that question you know what’s the best way for a business or a brand to use advertising print digital from what you’ve seen effectively but I do want to hit on one other question first around events and trade shows that I really find this interesting is you said something and I started thinking about it these other publications I’ve seen and there’s quite a few around cannabis now I don’t think any of them have events or I haven’t seen any kind of shows or gatherings where people actually get together it sounds like dope did that early on now going forward your shift from business to business @mj biz con and now be to see what events and trade shows are gonna be the most critical or the most effective that you think will keep dope moving forward extend that brand and really become a solid part of the community so there’s been an interesting year and kind of going back to you to when I joined dope and kind of my mission that I was kind of anointed to do when I came on board by the board and the founders you know again grew really fast and that that consumed a lot of capital so unfortunately the capitalisation the recapitalization that the investors that expected to happen after I took the seat as CEO you know came back a little bit rougher than they expected so he passed on it and I spent a good part of the last year 1314 months you know focusing on raising capital and recapitalizing the business and as you know a couple weeks ago we just consummated the acquisition of built media by high times but so I you know part of that process was coming in and having to be a little bit of a hatchet man I had to I had to significantly reduce the overhead of the company and had kind of escalated and spiraled out of control and one of the areas I did is took the events off the table and I eliminated the events team entirely because the events that they were running in the past while they you know were impactful they were credibly fun to attend and everything else they weren’t really financially executed well and so I wanted to be able to pull that all down and rebuild it up and now the brands that they created in the event portfolio they had the dope cup we’ve got one coming up in Oregon at the end of October we’ve had a the most successful dope cup to date this past August in Seattle here and that was in conjunction with the Hempfest and the dope cup event is really an important

event as far as our brand our portfolio goes but it’s also the way that we’ve executed in the past has been kind of very small limited one night event compared to what we’ve seen in the market by our past competitor and now parent company High Times has had cannabis cups that have had twenty ten twenty thirty thousand people at Emerald cup chalice cup you know they’ve done these big three-day music five to three-day music festivals that are attracting tens of thousands of people and that’s where I want us to get to with our dope cop and I want us to get there in a way that is different than what everybody else has done where they just have a sea of vendors you know lined up in rows and and then they have another area where they have a bunch of food trucks and they have another area where they have a stage and then the stage they bring in a you know typically a hip-hop urban you know genre of music and they only attract a very narrow demographic of cannabis consumer and you know with dope magazine we have sub-themes to every issue travel active issue we have our our food issue we have an art issue and I want to build an event that takes those platforms and creates more of like kind of an apricot experience where you have these different villages within the event that you can go to that are technology driven that are focused on cannabis and activities I mean you know prana has been an advertiser of ours in the past and you know I’d love to go to them and talk to them about sponsoring you know you know one of the top yoga instructors to come out and allow people to do yoga whether they want to consume cannabis before or after is entirely up to them you know create those experiences that can be appealing to a broader audience and you know again looking at where the pucks going and you know yeah we know that there is a core base of people that have smoked cannabis for a long time probably before it was even legal and those people enjoy cannabis and they’re really excited that cannabis is now legal some of them still have their old you know illegal market connections that they can buy a cheaper app but even if they do hopefully they realize that there’s better product safety and efficacy and traceability by buying it from a legal cannabis store but how do we get the people that are going to drive this industry the the everyday executives and managers and workers and moms and dads and you know teachers police officers firemen I mean you know there’s a lot of stress in society and cannabis as a kind of self-medicating alternative to alcohol has lower calories it’s far less damaging on your physiological you know wellness you know it’s it’s across-the-board less harmful to you and society and you know by the data that we know of and and I believe that to be true I think with with some common sense so you know I want to be able to create events that are going to have an appeal that are are not just going to attract the same type of person would read dope but somebody who would you know go to a beer festival somebody would go to a State Fair right yeah this I find this so fascinating this transition to the mainstream market and I mean I couldn’t agree more cannabis I think has passed its tipping point or at least in the middle of it in this acceptance and availability or access that’s going to happen across the country that you know the suffering it can reduce in the increase in wellness even just recreational well-being it’s so fascinating and I find it interesting I want to back up a little bit you made a comment about starting with dope and I want to ask about this you know as a business owner myself I think you know I was kind of imagining that scenario when you initially started there and when you start with a company and you identify these big changes that need to happen and it’s you know there’s gonna be challenging conflict regardless of how you do it how did you go about that process to implement changes start to execute them but keep the culture in the mission intact and everyone kind of in alignment during that process because I just find that so such a difficult thing to do yeah I don’t know if there’s a way to do it yeah you know part of I think it really started with the opportunity to kind of sit down with the investors and and then also sit down with the founders and the founders that were still actively involved in the business and then listen you know Dave Tran who had the position of CEO you know welcome to me with open arms this wasn’t you know a hostile environment to come into they were very excited to have me here and Dave you know cleared out his office so that I could sit in his office and you know that that’s a that’s a takes a big man to do that I mean it was you know he’s really an incredibly compassionate and thoughtful human being and I think you know he’s always you know trying to take care of people he wakes up and wants to make the world a better place and having somebody like that here I mean hopeful OTT and and you know it’s also you know double-edged sword you know Dave’s you know still got his you know kind of ideas of where this business is going that need to change and I think that it starts you know I think the most important thing is is really making sure you

have a functioning management team and making sure you got the right people that are gonna set a good example and and the rest of the organization will follow you know one of the things I did was I had everybody read a book one of my favorite books the five dysfunctions of an executive team yeah yeah five function of management team and listen I mean you know I think it’s it’s those are all very common problems for for businesses and but it’s about building you know trust within the organization and leading by example and and listen this is this is a tough industry it hasn’t been easy and I there’s a lot of things I look back and Monday Morning Quarterback saying I wish you had done that sooner I wish you were doing that better I wish it would have differently you know we make mistakes I mean that’s that that’s almost a guarantee but you know there’s nothing you can do about what you did in the past you just got to focus on moving forward it’s it’s really kind of setting a clear cadence with the organization you know kind of really boiling down a strategic plan into a simple concept the one that we’re we’ve been focusing on in the last month and a half two months that rolled out was all about being more better and and the things that we need to do on a all the way down to a granular level that will make us more better as an organization make us more better as a brand make us more better as you know to our audience and to our clients and you know kind of being able to build a theme and repeating it often and getting buy-in at every level up and down the down the organization yeah yeah let’s shift to that question of you know brands and companies what is the most effective way to either work with dope or just even publications or digital in general I think like you said with dope it’s so fascinating the amount of options that you have you have the publication you have this digital presence that is really strong and now these competitions what have you seen that companies that are working with you what is the most effective use you know maybe on a per dollar basis for a strategy or how because I mean print digital competitions I mean what’s working the best for companies and brands right now so you you alluded to a question about you know there’s a lot of media or publications out there didn’t have events and this ties into you know where it wasn’t a novel idea to 4mj biz or for a dope is the reasons I liked both those businesses these this one and that one was their integrated media companies in the same way at world tea you know we had a print we had an online digital platform we had a competition we had an ongoing educational certification program and we had the event right the event drove most of our revenue on a business media standpoint on consumer media standpoint it’s it’s far more balanced where we generate our revenue that I think but I think that from a client standpoint and people that are looking to advertise you know look for those integrated media companies that can deliver deliver your message across multiple platforms I mean you know you you know effective marketing is about you know being able to you know have that repetition of imagery so that you’re basically in graining it and this kind of goes into a larger conversation not to not to go off-topic I’ll bring it back but you know is is all of you know as far as a media company goes I mean we’re all competing for attention span and and and and that’s what our goal is is how do we get there attention span so and and when we look at our advertising both print and digital and social media are all passive forms of advertising people are going to our print digital or event or any of these platforms because of the content we’re creating and then they see that that message is a path that advertising message is a passive form of advertising so when I look and the data there’s plenty of data that supports this when I’m looking at a magazine I’m a typically more relaxed in more relaxed environment which makes me more open to receiving messages and I’m less crowded with the messages when I’m hoping to open a page of a magazine and reading this magazine expose this ad that’s on the right-hand side then I would be when I go on a digital platform that I feel that anything that’s advertising to me is questionable I need to kind of avoid it and and kind of navigate around it that’s not to say that that’s not that’s a hundred percent true I mean typically if I go to a site that advertising should either be retargeting meaning I’ve already expressed interest on to it on a digital platform or it’s relevant to me because I’m reading that content that that advertising is relevant to me so you know it just depends on an experience but you certainly I think it just on a very common-sense level I mean we’re far more relaxed and far more

probably stressed when on a print platform versus a digital platform but it’s important to have a mix of both and this goes back to you know an earlier comment I made about you knows a lot of people who start events and and and don’t really understand the event market like I can show you volumes of data that shows that print advertising or doing direct mail for promoting a trade show has a negative return on investment well I can also show you scores of data that says that if you stop doing a direct mail campaign for your trade show you’ll have a massive loss in attendance and the reason is is why you can’t necessarily attribute that return on investment that people don’t make a decision saying yes I signed up to come to your show because I saw a postcard that postcard going across their desk creates another opportunity of impression another sense of urgency because there’s a deadline tied to it that is gonna drive me to react quicker to that next digital message and so when I send that person that email and say hey there’s your last chance to sign up before you know the Wain Expo you know people are going to you know react to that quicker because of the other other message that done so you know having making sure that your marketing messages across print digital and events and social media channels is really important don’t put all your eggs in one basket I know there’s a lot of companies in the space that say I just use Instagram and I can do this on Instagram and I get all this type of traction well what happens when Instagram shuts down your accounts the same way Facebook has yeah now you now you they have decimated your advertising campaign and then how much more effective is that Instagram campaign if those people that see that are also seeing you in all these other places now they’ve created a relationship with you they don’t even know you but they’ve seen you so many times that they inherently have a trusted inherently psychologically trust you because you clearly are trustworthy if you’ve been around in all these places so you know that’s really I think you know one of the most important things and this is why I’m really excited about our acquisition by high times you know dopus got it really you know great platform I think we’ve got a really unique voice in the industry really talking about the human experience as a way to normalize cannabis in people’s lives and talking about stories about you know people you know famous people and unknown people and and and how they’ve had these interactions with cannabis and having really fresh kind of somewhat esoteric content high times has got more of a an entertainment value to it and you know tends to focus a little bit more on the plan directly than we do they’ve acquired culture magazine which has got some great content in it as well and Green Rush Daily and that’s just beginning and now that we look at this and as we organize our business and this is all happening very fast you know organize our business that we can go out to a client and say listen we can help you deliver a message here’s our demographic we might at some point in the near future you know have access to 80 90 100 percent of the cannabis consumers out there across all our platforms and we can deliver it in these six or seven or eight ten you know twelve different ways across you know high times got eight and a half million social media followers that’s not even its we’re not even a smidge of that because you know we focused on events and print so much and so you know we’ve got this phenomenal print magazine that reaches you know hundreds of thousands of people through our dispensary networks you know we’ve got events that are really strong and dominant in Oregon and Washington markets and and emerging events in Colorado and California markets and high times got these amazing events in Colorado and in California and elsewhere and in Michigan and in Jamaica and Amsterdam so now we can provide people that truly a global approach to helping them reach the right audience and and where I think the advertising the the value of this all lies is we’re also moving to that they’re the brands right like there’s more and more ways that people can consume cannabis and whether that brand and and on the cultivator side the brand was is strained for a long time and nobody owned it right so now those brands are starting to identify their their farm or their their business as the brand and being you know creating trust regardless of his blue dream or purple kush or whatever they decide to manufacture and grow that the creating that trust relationship but in behind that brand with the products that they create but the big thing is is really going to be the edibles and the infused products categories and where the biggest growth is and this we’re the future Budweiser’s and Seagram’s and you know Molson Coors of the world are going to thrive is rolling up these brands and that’s gonna create that that is where we can deliver some of the highest return on investment for clients because we’re creating pull demand we’re creating interest in the consumers who are gonna go to the store and

buy that product off the shelf yeah yeah like your this point on this cross integration and not you know all your eggs in one basket where Instagram could shut down your account they could also make the switch like Facebook did where your organic reach is now nothing and you have to do paid ads to get any kind of exposure and you know if you do something in print somehow tying it back to your social media or website so they’re all kind of working together and so I got kind of a follow-up question to that and it’s probably a sub question but you know if you were the you know for us we could use an example an edible company or a brand and you were gonna build out your in-house marketing team and you know that team’s gonna work and collaborate with people like dope and other indices you know if you’re gonna hire three people for a brand in the cannabis industry who would you hire where would your focus be and how would you really build that brand presence for the long term the reality is is that as a nation of over consumers we are exceptionally shallow and those are both very generic statements and not intended to offend anybody but that’s just the reality of how most of what we have done has kind of evolved and this gets into you know very large big AG and big food companies and then big tobacco coming in and buying big food companies you know really creating these brands and and and and absolutely hammering us with marketing messages twenty-four hours a day and so you know I think that when you look at what’s most important for a brand success is it comes down to package and packaging design and I don’t think that’s somebody who hired I think that that you go out and hire some of the best people out there I mean there’s some great companies that you know offer you know design services and help people build their brands plenty of them specifically to the cannabis industry but you know you get somebody that maybe has experience and the other CPG sectors can probably bring a fresh face to it but you know keeping your brand simple I see companies like like canned essent for example I mean they’ve created this whole line of products that are built around how I’m going to feel when I use that product because that’s what consumers make their decisions on its how I feel like I don’t care if it’s an indica or sativa how am I gonna feel my gonna feel relaxed am I gonna feel energized that means something to me right so you know creating packaging and even the brand in and around how you are going to make the consumer feel when they have your product whether it’s genuine or somewhat exuberant I don’t want to say misleading you know but you know creating up creating a brand around that’s really really important you know what color is using your design the simplicity of your design the transparency of your your product and like you know what you’re disclosing to customers to make sure that they create trust right so you got to kiss their attention very quickly and then you got to do that with a little flash and then you got a you know create trust and that’s got to be done with sincerity and that’s got that packaging that design basically drives your you know iconography for your advertising you have a really you know clear brand identity package that you can communicate to people you know as far as the the other parts of that is that mean you need to say have somebody that is is is well-versed I think is a kind of a marketing manager that can be very well versed to you know look and advertise across a lot of different modalities as I mentioned before I think don’t put it all in one basket look at all of the different options out to you don’t you know be too centric on one modality such as print just digital just social just immense you know be in as many places that you think that the decision makers that are going to buy your product are going to be and then I think you need is is is really kind of a content marketer and you know I think one of the most important things you see around brands today is their ability to story tell and be able to create a story behind the brand that resonates and creates an emotional response with the consumer yeah yeah well yeah that I think the content creation and strategy it almost comes back to creating a tradeshow who’s your customer what’s the need making sure the packaging everything addresses that past that point I’m really fascinated right now with this whole kind of Internet of Things and how distribution of content and creation has become so accessible to everybody you know it’s kind of why we’re doing this podcast it’s this thought that you know we

make a product we make a good product it displays well but we need to provide more value than that and this is kind of an education resource you know the podcast isn’t really an event but it’s a it’s a media publication that’s very accessible for any company to start up and kind of you know there’s so many different options and ways to get creative now so you create that content but then you need to distribute the message and how do you do that working with companies like dope to create something great and then get it out there it’s just so fascinating how new companies coming online are gonna win in this space and create that brand because the the options you can go and roads you can go down now are so versatile and new even than ten years ago so the evolution is just very interesting to me sure and listen I mean you know you look at a podcast that you’re doing and podcasts have become kind of the all the rave and everybody’s talking about podcasts and listen I’ve got up roughly about an hour-and-a-half commute that involves a bus and a boat and a bike to work every day you know I I have not been a overindulge or podcast myself personally but you know really I mean what’s the barrier of entry I mean anybody can go by a URL and buy a microphone and and run podcasts and some editing you know three audio editing software right yeah same thing with a website people go out and create a website that’s got content they can repurpose content they can scrape content everything else so you know really what’s going to differentiate you as you know your podcast is gonna be able to create that compelling content and and even get some of that earned media opportunities and listen you know hey great job interviewing a guy that runs dope magazine because you know once you finish your podcast will probably do a blast and tell everybody to come and check out the podcast so that helps you create reach but you know it’s also it’s it’s an opportunity I think that you know you have to look in and this just isn’t for media companies but you have to look at what makes you special you know I asked that question of the first day I was in a job what is dope what makes it special and who is our audience and a set of everybody in the organization I got a lot of different answers at that time and that’s been one of the things when you talk about you know how do you make that transition is you make sure that everybody in organization understands the answer to those three questions who are you what do you do or you know who are you what who do you serve and then you know how do you do it differently yeah did you he said by boat then bike did you move to one of the islands up by Seattle in the Puget Sound I did I moved into a house out on Bainbridge Island I’ve got a wild peacock that lives in her backyard I’ve got wild blueberry blackberries that girl on our street I’ve got a farm that delivers fresh milk to our house and a neighbor who has a farm that has fresh eggs on the weekends that’s great yeah I was looking at some of the in southern Puget Sound area you get that Island lot some up there for for pretty reasonable cost I was very surprised it’s such a beautiful or reasonable relatively real maybe that’s what it was relative yeah exactly that’s great you know we’ve been going for a little while now I wanted to kind of wrap up I find you know working with high times in this acquisition interesting and what I’d love to know is you know you said initially was one of your biggest competitors now under the same umbrella how does that relationship work where are you working together are you still competing is are you taking a certain space and they’re backing out of it what does that relationship work and how’s that been since since you guys have come together sure so listen I mean it’s you know it’s it’s sport like business is a sport like anything else so you know we weren’t on the same team and my job running this company was try to be make us the best and hi times was the biggest and so you know I had a laser on their back and you know was looking at ways that we can differentiate ourselves and eventually try to overtake them which would have been a you know multi-year very you know big hill to climb but you know that’s what you do and so you know I had a chance and this is a conversation Adam Levin and I you know started over a year ago you know as he took over the helm at high times and has been raising capital and you know positioning this company you know high times go on the public market you know us joining forces with them it’s just it’s you know we’ve it’s like the AFL me and I felt kind of you know joining the same league like we’re on the same team now and and the reason this is such a great trade and opportunity is because you know we we both have our own unique voices they didn’t buy hop they didn’t the high times didn’t acquire dope because they said well you know what they’re really kind of a pain in our ass let’s buy them and shut them down that would just be a bad financial decision they saw dope had a really unique voice they saw that we

had a lot of strengths and markets that they were that they weren’t as strong in and they saw how this complemented and when you look at where we both had our successes where we’ve kind of both had our voices this becomes you know one plus one equals three situation for our business for our clients for our audience and and we can now take some of the knowledge capital that we have and that they have and start you know marrying this up and having really you know one of the biggest and best media companies in the entire cannabis space and hopefully someday in the country regardless of our industry and so you know I’m looking at where we’ve started and you know there’s a certain part of this that we moved through very quickly and they also acquired culture in and around the same time officially even though they had kind of Inc that deal earlier on it was contingent on them completing the first phase of the reggae plus raise which they did so that really kind of acquired both of us in and around the same time and now you’ve got three publications serving the cannabis industry but all of them uniquely and so we’re consolidating our sales teams so we are gonna be able to you know have a really big global database of clients you know we’re going to you know kind of get that sorted out where you know our sales executives are are managing accounts and and and they’re presenting them options advertised in any of the three publications plus marijuana our Green Rush daily that’s part of the high time family and so you know now we’ve got somebody that can manage that relationship because from a sales standpoint what’s you know the engine that’s gonna drive our revenue which our revenue is going to drive our business you know we’re going and getting our sales executives really ask a single question of what it what are your objectives you know what is your business trying to accomplish and then we can answer that question on how we can help them do that and so if we can if we can ask the right question and answer with it with the right question which is how we’re going to do that you know that’s how we can create success within with our clients we can create the revenue and as a media company I mean at the end of the day I mean we’re the same as Fox News CNN in a Wall Street Journal or any other media business we create content to to build an audience and we sell access that audience to generate revenue to create more content and you know hopefully you know it’s it’s we’re buying low and selling high and not vice versa so when it comes to the cost of our content versus the amount of revenue we were able to generate against it but it comes you know I think that that by adding these businesses together were we’re moving forward on the initial things that we need to be able to integrate it in the business financially accounts payable accounts receivable building the sales team around a central sales team that can manage those clients and sell them across any one of our product platforms and then from there you know we’ll start integrating other areas where we’ll we’ll probably roll all the events up but those events will have their own brands right we’re still gonna have dope cups we’re still gonna have cannabis cups we’re gonna have other events that were gonna probably introduce into the marketplace and that’s probably one of the most exciting parts this business I I’ve been involved in a lot of events I like media I like it really comes out to I love business and but you know the events are so exciting when you when you’re able to bring all of those people that are like-minded that have a shared passion into a room together whether it’s convention hall it’s Ana festival grounds you know it’s at a small conference retreat somewhere when you bring those people together that’s really what is the kind of engine and the catalyst that fuels and drives growth in any industry and any person as a professional development those are the things that I get excited about the most yeah yeah I’d also like to ask about High Times was acquired around 2017 I think middle of 2017 and now I think either a deadlines coming up or there’s past they’re going for an IPO an initial public offering how does that work as far as strategy and I don’t know how involved you are with that or what you you know in depth you are with it but I saw recently they had Facebook ads for that you know anyone can buy shares or stocks in High Times Holdings for this IPO and I hadn’t ever seen that approach or strategy done before very interesting what is that strategy and how does that work with all the businesses does that change after IPO is the mission and everything stay the same how do things adjust or change making a transition like that so so that that whole part of that that is really about the capital structure of the businesses that doesn’t it doesn’t directly say change the strategy of the of the business units but this is actually really exciting I mean Adam Levine is you know I’ve had a chance to spend

quite a bit of time with them over the last month David Peck over there at High Times office or vice president strategy you know they’re really smart smart about how they’re going about this both of them are very smart individuals but you know when you look at this this is part of the the Obama administration created the JOBS Act and as part of the JOBS Act they allowed companies to go out and do what is called a reggae plus capital raise and what the reggae plus did was relax the regulations in and around raising capital so that you did not have to credit the investor before presenting them with the offering circular and all of this information is available at high times investor calm if anybody’s interested in taking a look at what the offer is so you know this gives us an opportunity to basically make this as a quasi public offering where we’re able to go out and brand this we’re able to run commercials we did a webinar last week at our offices here and we’ve done a lot of stuff to it and they’ve been doing a lot of activities in and around raising capital and you know this is kind of think of it as a Bernie Sanders or Obama campaign where you know they completely disrupted the the traditional model of campaign fundraising by instead of going getting a lot of money from a small amount of corporate donors they went out and got a lot of small donation donations from a very large group of individuals and that’s what allows us to do this so high x is one of the most recognized brands in cannabis and I think adding dope into that gives adds a lot of inertia to the overall offer to the public that now you’ve got the number one and and I would consider us a fairly distant number to competitor to them you know from from a standpoint of longevity and certainly from scale of our events and and and and everything else but you know they’ve now got the number one and number two and another you know up-and-coming contender all rolled up into one media asset I mean that’s an exciting opportunity I mean you look at that the excitement in the exuberance around media assets themselves with Jeff Bezos buying the Washington Post and Salesforce you know recently making an acquisition into two media space and there’s a lot of value in because again brands are also going to be competing for attention everybody’s competing for attention and and I saw stat recently that now we are spending 12 hours plugged in you know on with screen time on average per person per day which is insanely sad that we spend that much time in front of our screens but you know where do you capture that you know people’s attention where can you send them those messages is gonna be engaging them getting those media outlets and so as a media company I mean we become king makers we become thought leaders we become the trusted sources of content and the stewards of those relationships with the consumers so I’m excited where we’re gonna be able to go with this rolling up these brands and hopefully we’re gonna roll up a few more I know Adam and David are working really hard around the clock really building this up and so we’ll be you know right now the current extension on our ring a plus ends October 31st so once that’s done we’ll be able to take this company out onto the public markets it you know will most likely go out of the Nasdaq that’s something Adam and his team are working on they’ve got a lot of experience in this and you know but we’ll be able to get out on to the public markets and then that creates an opportunity for us to have access to public capital so we can raise more money through the issuance of more stocks or whatever we need to that can fuel bigger expansions and bigger acquisitions so it’s about creating the inertia and getting the ball rolling that’s I think one thing I learned from my science backgrounds was always those those laws of science apply of business or so that people realize it’s about inertia it’s about critical mass it’s about creating you know exothermic relationships that you can generate energy from so you know I’m excited where we’re gonna go yeah yeah no it is my backgrounds in chemistry had a got a bachelor’s in chemical engineering and I do find that fascinating and I kind of looked at the world in a similar way as the laws of physics and these rules that are kind of black and white actually you know if you if you look at it the right way can’t be transferred over to you know nature and human relationships and the way people work together and collaborate and processes systems all these things culture so it’s I think it’s a unique perspective that also helps kind of add on to you know the effectiveness and how things are you know decisions are made and things like that so they’re very interesting and thank you

for sharing that I was let’s hope science doesn’t become a lost yeah yeah what is science that’s that’s another big one and especially in cannabis now is this is all just being unearthed and we’re at the tip of the iceberg even more more important I think in this industry right now but takes time momentum building nothing happens overnight so we’re definitely in the middle of it which is a great opportunity and the and the Fourth Estate is more important than ever as well I mean when you look at journalism what you’re doing today on the radio and and talking to people and in and and doing discovery that can help educate and share and I mean you know hats off to our editorial team and the freelancers that we work with here to really be able to create you know some powerful information that you know people can trust is really really important and you know I can’t say enough about how important people’s buying into quality journalism and to buying in and supporting you know whether it’s you know buying a subscription to dope or the New York Times or the New York Post or whatever your your personal you know flavor is Washington taught you know posted I mean it’s important we support this journalism I mean we need to have especially with the amount of information just not get our news from Facebook yeah yeah yeah now with individual brands or personal brands it’s another huge opportunity like we talked earlier with the Internet of Things and the access and distribution everyone has that can put their voice out there is just a unique spot in time place in time but yeah yep definitely well thank you so much for the time the last question I always ask before asking where can people find you or find dope for listeners I always ask if you’re hiring or looking for any type of specific talent or recruitment for someone that might be listening that might be a good fit for your company or organization sure we do you know post any job and career opportunities on our website dope magazine comm there’s a careers to afford slash careers you know right now obviously we’re going through a little bit of transition ory type of period with the acquisition so right now is about kind of you know keeping our heads down and getting through some of these changes but you know clearly I mean you know the growth opportunities I had for dope and high times culture magazine and and whatever else joins the future of this media company we’re gonna be looking for a lot of quality people and and so you know by all means you know keep keep an eye on our careers page okay and you know we were in the people business yeah yep and then last question is where can people find you social website or any events specific coming up soon anywhere you’d like to direct people to go check something out yeah I would encourage them just to go to dope magazine calm they can access our social media networks there and we have upcoming event information we’re gonna be doing our dope cup in Oregon at the end of October it’s kind of become a Halloween themed event every year we’ve kind of got this kind of post-apocalyptic steampunk theme going on this year that’s pretty fun and they’ve done a really amazing job with creative we’re gonna be back at Staver locomotives in the Portland area we’ll be doing our iconic golden ticket parties next week in Anaheim as well as in Las Vegas and we have big plans for 2019 that will be rolled out soon all right all right George well again thank you so much for the time I appreciate you know you sharing your story your experience getting into the cannabis industry with dope very fascinating I think there’s a lot there for listeners and for us all to learn from so really appreciate time and thank you for coming on Wayne thank you so much really enjoy being on periodic effects today and thank you for the opportunity all right that was the episode with George hopefully you liked that one found it interesting learned a few new things I’m really grateful he came on shared his story told us a little bit more about dope behind the scenes and helped us kind of see where the cannabis industry is moving like he mentioned they are hiring I believe soon are looking to hire so if seems like a good you know company that you’d like to join if you’re into graphic design writing anything digital now I got to imagine digital branding and marketing is kind of the next frontier a lot of companies are putting a lot more effort and eggs into those baskets but reach out to them and dope cup organ coming up very very soon I think might have already let me check the date real quick but while we’re checking the date that’s it so next episodes we got coming up will do we have a craft hemp farm that was coming on and they

also do their own line of branded products so that was a really interesting conversation just I think this whole merging now of you know cannabis such a new industry but now hemp and craft hemp which essentially means you know high CBD content minimal to zero THC but this craft hemp has terpene profiles and all these other you know potentially other minor cannabinoids that are found in cannabis so craft hemp I think has huge potential to be very therapeutic and products that could be sold across state lines currently direct to consumer through your own website so really interesting conversation enjoy that one I think that one would be very educational informational as well and that’s it for the week so thank you so much again for dope no that’s not it yet one last check in here let me make sure that dope cup is coming up October 28th 2008 what’s today well it’s not here yet but when I upload this episode it will have passed so if you didn’t know you might have missed that one but I think they do Washington Cal they’re doing it I think they’re gonna try to another every state and those are really cool competitions a lot of people turn out good music good show really cool to see so that is it for this week remember we upload new episodes every Monday night and we’ll be back next week with a new episode so thank you so much for tuning in again and we’ll talk next week have an amazing week everyone thank you the ideas presented in this podcast are meant for general informational purposes only and should not be considered professional advice the periodic effects podcast periodic edibles and all affiliated subsidiaries disclaim any liability for any damages arising out of reliance on the information presented please consult licensed professionals for any medical legal or business advice