The Philantrepreneur Foundation, Dr. Gillian Silver: What's on the Horizon

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The Philantrepreneur Foundation, Dr. Gillian Silver: What's on the Horizon

welcome to the philanthropy door show hosted by dr. Victoria Boyd designed to offer tips strategies and insight to empower nonprofits and entrepreneurs with sustainable win-win solution the philanthropy door show is sponsored by the philanthropy nor foundation building capacity through education and professional services well hello everyone this is dr. Victoria boy president of the galaxy group and editor of the philanthropy nerd journal and my co-host Heidi Anderson founder of credit cares and president of electronic commerce international we’re always thrilled to bring you the cilantro pinner show which airs every first and third wednesday at eight a.m. pacific standard well daylight time now for yes we’re in this site for all of our business minded folks the first quarter 2014 has just ended oh my goodness I mean it did that go faster what tax deadline is approaching for some of us we’re in the mist of spring breaks kids are out for a lot of the colleges and some of the public schools east is on the horizon it’s coming and this year always kind of your sort of reminds me of renewals you know what’s new what’s coming up blooming flowers emerging programs i know i always launch and do a lot of things in the spring and speaking of new things Heidi I’m really excited for you and I want to congratulate you on launching your dream a new nonprofit called foundation to foster empowerment I’m so excited to be joining you next week for a board meeting please tell us more about it oh thank you victoria i am so happy to finally take this vision of creating programs for kids that are aging on the foster care program from from my dream to reality and and i am so honored that you will be on our board and able to contribute your fabulous nonprofit management I for tasted a project I’m couldn’t be more more thrilled and blessed so it just to give them some context to why i created this and why i feel it’s necessary yeah every year an estimated twenty thousand people aged out of the foster care system which means they basically turn 18 there now considered adults and boom they’re out on the streets and this is actually increasing every year i actually read a statistic lastly that in Arizona alone there’s like five thousand so I can’t imagine if there’s you know that many more of them here but I can’t do what the number is nationwide now must be more than 20,000 but right most of these kids have bounced from home to home you know sometimes eight to ten homes while they’re in foster care you know they sometimes they’ve suffered abuse they have no sense of family and have never never felt like they belong you know let alone ever you know really felt loved and yeah there cuz there’s still kids or 18 years old they need support guidance they need services you know as some some kids had a wonderful foster parent or a casa court appointed social advocate that made all the difference in the world to them but just a huge percentage did not so you know and studies show that without a lifelong connection to a caring adult these older kids are left vulnerable to just really you know a host of adverse situations and it’s hard enough to be a teenager with in a loving family you’re let alone yeah a teacher without any of that support around you and you know I compared to other kids in the United States those who age out of foster care system are are likely not to have completed high school or even receive the GED they you know they often suffer from mental health problems from from the abuse and neglect and many mozar and unemployed and live in poverty nearly 40-percent become homeless and an astounding thirty percent of boys actually become imprisoned well you know that yeah the programs we we will create with the foundation to foster empowerment will not only bring basic life skills and education to these kids but also the self development and leadership training that will you know help them not to be not only to be a positive contribution society but also with the ability to create their own programs that reach back and help kids like themselves so that’s that’s the focus of the foundation and you know once again I’m thrilled to have you on board and yeah this is a huge undertaking and I understand our guest today is not only unnoted an award-winning writer communications expert receiving the prestigious accredited business communicator designation but also a

recognized nonprofit expert but I can’t wait to get some tips from her right I’ve known dr. Gillian silver for many years we both are faculty for the University of Nevada Las Vegas continuing education and we teach nonprofit management in the certification program we have a lot of parallel interests and you know I glad some things came across my desk and made me remember that I needed to have her on the show today you know we do management and leadership in the nonprofit sector but she’s also a prolific writer with more than an astounding a hundred and fifty writing editing and project campaign awards to her credit what many of us yeah it I was like whoa many of our listeners will find interesting is she served as vice president of corporate communication for a well-known company in the business sector in the for-profit side it responsible for internal and external communications media relations community affairs and philanthropy as well as activity evaluation and measurement all of those things are really important to me for sure with nonprofits and business you need to be looking at that uh so with this duel background she should really be able to provide some philanthropy nurse style insight her current passion is helping to prepare nonprofits for the impeding gap in expertise and continuity as baby boomers approach retirement you know I when I saw that on her website i said wow i just did some research on baby boomers as usual Here I am going on and on so we can jump right into our topic of communications messaging nonprofit development in business let’s meet and say hi to dr. Gillian silver vice president of strategic resource consultant welcome Josie please so let’s hear some more about your background and how your passion brought you to the work that you do now good morning ladies thank you again for inviting me on to your show I’m very excited to be with you well there’s white honor yeah we’re cool yeah we’re we’re quite on yes please tell us more about yourself i thought you know your background and how it where you got to be where you are right now well you’ve provided such a thorough recap I don’t know that much I could say thank you very much so so gracious victorious Oh from the time that I was really very young when I was a preteen I got involved in nonprofit organization social and culture groups art group education related group I always had kind of an activist and engaged personality I continued that passion and started channeling it when I entered into the professional work environment and really had the privilege as a communication professional to be the person who created those overtures and launched those alliances with nonprofits built philanthropy programs was able to assemble the funding and the donation through does the corporate arm to deserving nonprofits and served in board physicians for a variety of nonprofits across many areas so I’ve always felt that it was necessary for people to be part of a cage society that there are so many people in need there are so many nonprofit organizations that have the capacity to make such meaningful contribution it’s essential for everyone to find their niche and their own way of contributing so I bridged it personally into my corporate work and now my shift has become helping nonprofits to understand where they have potential for growth and for strategic planning so that they’re more efficient organization because unfortunately the challenges for nonprofits continued to intensify it doesn’t come easier for them to achieve their missions that right and and and victoria mentioned you of you address the issue of preparing non profits for the baby boomer gap as those of us i’m i was born in 61 so on speak i’m considered to be one of the last of the baby boomers and yeah i think so anyway yeah i think business may face some of the same issues what what do you feel is we should all keep

in mind to prepare for this well hi let me go ahead and clarify the generations for just a moment else if you don’t mind because everyone uses and popular cultures that term baby boomers and many people don’t understand the number of decades that are combined in that group and that does create some demographic challenges so technically it is from the world war two period approximately nineteen forty-seven about 1962-63 so if you’re talking about many different eras in terms of business and life experience that has been grouped under this one demographic label and the challenge that we have is that this year a large group of what we consider the youngest or the cost baby boomers are turning 50 while there are many people who are extremely active in industry and in nonprofits who are in their 50s 60s and 70s this large large group of individuals fans almost four decades of time and they do constitute the leadership of today’s nonprofit so when we look ahead and we forecast what’s happening to our country not in terms only of an aging population or perhaps increasingly disabled and diverse society we also need to look at the impact on organizational leadership because there’s a wealth of intellect and depth and background that is possessed by eight the generation of baby boomers who are currently at the helm of nonprofits so what will be happening in the next 10 to 15 years according to the research is that we’re going to see a projected gap a loss of that intellectualism that experience that on the ground background that these individuals possess and those nonprofits are going to be in need of a new next generation of leaders whether that comes from today’s younger baby boomers where it comes from Gen X or even the millennial but some of the research is saying that there will be anywhere from a hundred and ten thousand to 120,000 nonprofit leadership roles that will be part of this vacuum so we really have to give thought to continuity of operation who are we going to cultivate to ascend through succession planning into the level of executive director or who are we going to cultivate to be part of our Board of Trustees and what kind of staff members are we going to be able to grow so that their development will make them eligible for promotion so it’s a really large issue when you look at the number of organizations that currently are reliant on this really deep and rich and multifaceted experience because it’s not just their professional experience with their life experience is their problem solving experience all of that may not be available to nonprofits as an asset in the future so we have to plan for transition and we have to cultivate those really gigantic skills that may not be present in junior level staff members today or may not be available as more people don’t necessarily have the economic luxury of becoming involved in non-profit volunteerism right some of the points and issues that you talked about you know just the whole term leadership may me think of you know I are we training and developing intentional leaders or leaders with met that living legacy of their leadership are they taking on a role of being a leader by not just taking the helm but teaching those people under them how to be leaders also and i think that’s that’s an important element me you know me working in nonprofits I know how important it is to develop nonprofit leaders because they are different they have to think just a little bit differently and how can businesses or entrepreneurs support or partner with organizations to help build leadership in nonprofits well Victoria you bring up a really pertinent point and it was so beautifully articulated I think that many times we call ourselves or even refer to others as leaders when their managers right it’d be a genuine leader it needs to come from a place of character and integrity and you have to be others directed there are so many

really powerful ways of describing what leaders it is but one statement that i always keep going back to is that leadership is achieving through and with others so the heart of that idea is that a leader has to cultivate talent a leader has to be invested in someone else’s development so i think people who gravitate toward nonprofits and even people who are entrepreneurs in a small business setting recognize that as talented as driven as typing if they might be you can’t shoulder all the work yourself if you need to have a team that is working with you and walking in unison toward that really large vision and one of the challenges that we have in nonprofits is the volume of work has been so demanding we have the fundraising bird then we have two concurrent obligation of providing really meaningful programs and services that have a substantial impact on the community and we have this constant challenge of trying to bring new volunteers into the system to help us facilitate the delivery of those services and programs you really have to be a leader who is diversified in their approach you have to have multiple hats on your head at the same time and it becomes challenging you know from a research standpoint we have very limited money a very limited time and we talk in this arena so much about trying poverty but when you don’t have enough time to take care of the urgent matters every day how do you look ahead how do you take that visionary Longview and say I really need to focus on succession planning on creating in this young employee a gigantic contributor who can one day manage the budget of this organization or who can be grown into a services our program director we don’t we don’t always do that because it feels of this it’s a luxury to us and even though we realize it’s essential it’s not our top priority right now so that is an issue even for corporations but it’s a huge problem in nonprofits because we are so focused on the immediate on another tradition i think is really vital against this is something you night we chatted about a little bit is that with a nonprofit organization their vision is never contact it’s always aspirational so doctorate sector organization what’s to do this really magnificent ambitious thing they want to cure the world of hunger they want to eradicate domestic violence they want to ensure that no child ever stumbled in school and realizes their own ambition how does a non-profit ever fully address a huge vision how does it ever fully meet the scope of its objective so while we’re trying to do these remarkable ambitious thing we also have the business demands that are needed to keep our doors open to keep the money flowing into project to ensure that we are making impact in a transferable and substantial way so that those in need benefit so it is tough it’s very very difficult for the nonprofit leader to be able to ingest in the organization’s future at the same time that they’re being the steward of today’s activities and priority it’s amazing that you say that’s exactly my copic on Friday kavya peeking both of us will be speaking for the US Green builders and I’m talking about the three pass the internal and external measurements of success that nonprofits are unique that they have to measure it’s just not one you know profits and things like that and you really you know expand it on that whole concept beautifully Wow well thank you for all that it yeah because it would you put in that context it does sound very overwhelming especially you know for somebody like me she was actually just starting a non-profit but but having been an entrepreneur for for several years and and a business owner it’s like to me you just break it out down into smaller parts you know and you know chemist start with this community I’m hot yes I want to help all the saucer kids in the world but I’m gonna start in glendale arizona and then we’re going to create a program there and it’s going to make it a duplicatable program

and you know and and that that is a real challenge I think for for me or people that are entrepreneur mind it is oh my god I have to do this all myself and it is really learning to to to communicate and attract other people from the community they care about the same thing and and and allow them to help and delegate and accept their help and you know and let them make some mistakes because that’s how they are you know that so how you know you let your employees or people you know that you’re teaching to lead or to take over for you eventually to to overcome instead of just completely you know smothering them and micromanaging them but and you know nonprofits are really important to community and and you know can you expand on on on how nonprofits you know being important to this seasoning to community you know how does that correlate to business growth you know ID first of all I want to say I really appreciated your point because I think that your your story is very much like that of many nonprofits and many small business owners on it is passion that directs us and that energizes us and because we are bringing the very best of ourselves to what we want to accomplish sometimes it’s very difficult setting priorities sometimes it’s difficult saying this is what’s reasonable and achievable and what I can do now and not tackling everything so it is difficult when we supervise members of our team to not have really outrageous expectations good ever since we were just here to have impact and it’s so important to us to do something that is valuable and to show that we’re making that proverbial difference um nonprofit organizations have a lot that they can learn from the difference chatting about supervisory about healthy people to grow within their jobs and to bring their own talents forward um we don’t want to overpower them because our understanding of our vision and our mission is so exact then we don’t give other people the chance to be creative and to contribute and to help this organization form so I i do want to let let that point koh phi because you are at this really exciting stage of launch but you brought up a very pertinent we we can’t smother our team members as we try to move them toward this goal so on how does this help business I think that was the question that you’re at first directed toward before I went off yeah well how does me how does it correlate to yeah to business growth in the in the community where the nonprofit is existing well the idea I now go back to the words out Victoria used previously the idea that gap is one that’s very significant to nonprofits because nonprofits are trying to provide a solution or things that are not naturally net in the corporate world or through the government and its programs so by partnering with small businesses in particular you are bringing the strengths of both systems forward so nonprofits have the opportunity to gain good image and reputation through affiliation with a sound well operated nonprofit and the nonprofit through that alliance has the ability to create programs for the community that are further reach that address the needs of a greater number of constituencies when you bring the partnership into play sometimes we refer to it as a cause related marketing partnerships sometimes we talk about it as maybe a signature sponsor the business has an opportunity to go to reframe how it is seen by its customers and suppliers and other important markets other important public and the nonprofit has a chance to possibly gain this larger group of volunteers and people who will speak in glowing terms about the nonprofit’s work in what they’re accomplishing so if you bring the right people together everybody has mutual game and it may lead to the company discovering new ways in which they can create profit it may lead to new introduction that they gained because of

their common support and interest in the nonprofit it may lead to greater opportunities for employee development because they gain skills that they necessarily gain on the job but because they’re part of doing a 24-hour marathon and they need to understand logistics and they have to understand how to negotiate a contract they’re getting that background and they’re bringing it to play in everything that they do professionally for their organization so I think that it really is a wonderful symbiotic relationship because it makes for a stronger organization and it also makes for a stronger community so the business and the nonprofit’s those gain some very remarkable strange out of that combined effort absolutely I know you brought up the term cause marketing and over the last couple of weeks we’ve been talking about messaging and communication and communication is one of your expertise and strong points and cause marketing is now also referred to as meaningful marketing or impact investing but it all has to do with the message the language that might be using so as a communication experts you know what are some of the elements that are present in a strong message for business or nonprofits I think that there is a tremendous amount of commonality it comes from clearly stating what you do what your area of expertise is so for a small organization for the entrepreneur it’s important for you to be able to have what we sometimes refer to as that 30-second elevator commercial you have to be able to quickly encapsulate what you do and why its distinctive and how you bring value so that a potential customer or client knows why they want to turn to you and understands that they can have students in your expertise for a non-profit it’s a little bit more complicated because again going back to that idea on that really overarching vision how do we talk about the very ambitious platform of a world without cancer or a world in which no child has heard or no person is hungry we need to drill it down and start speaking about the very specific ways in which we achieve the work so in a company you can say here are the services that we provide and you can break them out into a couple of bite-sized bullets nonprofits have to do the same thing but they also have to show impact and I love that you use the word impact as the extension of cause related marketing because Victoria the one major criticism is I know both you and Heidi you’re well aware of and and as our listeners probably have understood so clearly nonprofits have a very difficult time showing that impact showing that they’ve really been moving the needle and that they’re productive so road whenever something can be converted into statistics whenever you can create with the proof point whenever you can show that the world was enhanced because you did X now you start speaking in a way that’s very clear and with conviction and it helps others to make that strong connection between the organization and its activities in the community so absorbed organization have that advantage because they’re always thinking about showing you know potential client exactly what outcome can be achieved and they have to make a pledge and support that pledge but with nonprofits we’re always going to have a larger population to serve then we will ever be able to physically reach so when you’re looking at problems that get larger all the time you have to find a way to narrow in and show in Emily OH is used over chance I show in a very transparent way these are the number of meals that were served these are the number of children who participated in the after-school program these are the number of animals through receive sterilization if you don’t convert it into a quantifiable real standard there’s always going to be a question about whether you use your funds correctly whether you have me that meaningful impact and whether you deserve future support and it’s also about having a good story so right looks good yeah because you want to tell your

story and come from the heart and still pull in the statistics because if you just speak in statistics people you know they don’t know that delicate balance of heart and pure heart numbers but absolutely I mean that’s what we call combining the cognitive in the emotional appeal it’s actually a translation strategy but the challenges that nonprofits have always been really good about pulling heart strings and creating that point of connection on a personal level they sometimes then week in making their point exact and making it new miracle and doing this has the strength naturally of being able to talk it in the quantifiable term and they can’t always qualify it and soften it and say here’s how your business will change here’s how this program will expand the way you are viewed within your environment so they don’t have strengths but it’s interesting they’re polar opposites train new this can often appears more hard in what they say and don’t often let’s stand to excuse for defining points and numbers in showing what they do on and the point of the philanthropy nor is building the cabin that was a great segue we’re going to have to take a quick commercial break right now and we will be right back more from dr super hey are you a small business owner like me who wants to make a charitable contribution and needs easy access to charitable giving sources that you can automate for your business for free then i invite you to visit w WK esscom they have charitable giving options using their innovative merchant platform that helps nonprofits raise money and helps merchants make contributions at no additional cost to them using the products and services of electronic commerce international our giving options are easy to set up for small business so if you have a business entity we can donate in your business name go to WWE are edit cares calm and see how you can make a difference every day by doing what you already do go to WWE at cars com and fill out the form or call 855 782 27 37 for more information on how your business can be a difference maker in your community okay we’re back and we’re going to go right into the philanthropy nor show tip every show we like to offer a tidbit of news or advice for entrepreneurs and nonprofits today’s tip continues on messaging and zooms in on targeting a prime audience there was a bit of discussion earlier on the baby boomer effect with approximately seventy six million boomers at some point they should be considered an ideal client do you know how to attract and keep their attention nonprofit did you know that baby boomers are currently the most generous population segment entrepreneurs did you know that baby boomers want and will invest in themselves and future to 21 over any other generation do you know how to craft a message to appeal to their work ethics goals and standards do you use a medium that they understand and are comfortable with all of these are important aspects when creating marketing or donor appeals for the baby boomer generation they are a strong market that warrants special attention the philanthropy nor is dedicated to your success visit the philanthropy Norcom to find and explore a wide range of services and resources register and receive benefits such as training early bird discounts and the philanthropy nor journal have nationally distributed bimonthly digital publication serving everything for lantra preneur filled with tips strategies and resources to support your goals need more marketing exposure and have community impact the philanthropy nor is proud to offer ads for a cause we’re ten percent of your marketing purchase goes directly to charity contact us today to place your ad increase your reach in a professional digital publication or radio spot it’s a great marketing tool to send post or share in a variety of formats deadlines are on a rolling basis so don’t miss being included in the next publication visit the philanthropy norcom and click the journal marketing ads tab today mention this show and get a ten percent

discount WWF a entrepreneur com Oh welcome back our special guest dr Gillian silver VP strategic resource consulting first of all we’re getting pretty on in the show we’re running a little bit over which is fine with me I just want to make sure that dr. silver has a few more minutes for us and so we can go forward or do we need to reschedule and a whole other show now I taught you to stay with you Heidi Thank You perfect perfect so so you know what is on the horizon for nonprofit organizations in their leadership well looking ahead I think it’s a great opportunity to start reaching out to baby boomers both at the younger category level and the mid level because there’s opportunity for reeker earring and for many people who might have been involved in boards as volunteers to gain some very critical skills and possibly transition into staff there are wonderful employment opportunities and you know think about the dynamic combination of professional and personal attributes that these individuals provide as a resource so not sure could use I’m pretty targeting development and recruitment and we’re talking like Victoria bellecôte Oh always safe about Victoria’s book you know the wealthy teacher you know like what’s next you know kind of retiring from you know a life of teaching is like well it doesn’t mean your your life is over and you’re just going to be retired and sing and watching soap operas all day you can actually take all that wonderful valuable knowledge save you’ve gained whether in business or as an employer whatever you’ve done over the years at that point and bring it to to a non-profit a really wonderful positive powerful away absolutely it’s repackaging or repurposing all of that wonderful intellect and problem-solving ability and helping a nonprofit that doesn’t necessarily have the financial resources to hire people with that background in that preparation so I think that’s something that really is essential for the third sector to consider as they look forward to this leadership gap has people rated you for queer of activity and involvement there are others that can be prepared to step into those roles and who may bring from a business perspective a very different operational paradigm which is very important learning how do you know one of the challenges with many nonprofits right now is that the traditional pathway for ED development for executive development that executive director development is that they’re coming in from masters in counseling or from sociology backgrounds or psychology many of them that haven’t had financial management classes they’ve not worked hands-on with a budget they have not dealt with some of the issues that people in the business setting struggle with so an entrepreneur or conversely have to do it all has become a jack or Jill of all trade and learn very quickly on the job we are nonprofits have relied up their trustees and board of directors to compensate when they haven’t necessarily had the skill set inside or in-house so in the future if nonprofits are going to be able to deal with war public scrutiny and possibly greater legislation from the IRS they’re going to have to become very efficient and very very well structured and those are lessons that can be taught but by the business community and by the infusion of experienced business individuals in full-time and volunteer leadership roles so nonprofits have so much to gain just as businesses how much to gain if we’re eager to learn from each other and to transfer that knowledge absolutely I mean you really have wrapped up all of the the last three questions that we were going to ask you about what skill sets are needed the backgrounds what tomorrow’s leaders you know but preparation so you’re really advocating that entrepreneurs businesses really come together and work and combine some of the skill sets either to work in a non-profit support them or help guide them and teach them train them support them in gaining some of those skills that are needed on the business side and vice versa let some of the attributes from the nonprofit sector rub off on the entrepreneurial small business side so that they can all become philanthropy

news how about yeah it really is about about building the right team you know creating the right players for the team and and and and you know if I said leading them coaching them properly Jillian you certainly have an expansive amount of expertise and insight to offer with your background in the corporate and nonprofit sectors tell us more about how our listeners can get in touch with you because you shared a lot I’m sure that there’s going to be people with questions that want to to get more from you so share the best way to contact you and anything else you would like to share well thank you honey that’s very kind of you the most directly is through my email G silver at strategic resource com I’m brilliant on email i live on email as a conviction it’s plus my since you gave me the opening idea i would like to just return very briefly to the 20 you and Victoria we’re making it out communication and messaging it is absolutely crucial for those small businesses and for nonprofits to tell their story and an exact and colorful way we can’t take for granted how much influence we have when we speak with that enthusiasm and that conviction but we have to do it with clarity we have to make it sensible and relatable to the person that is hearing that message so being very conscientious about the way we express what our organization is and how it accomplishes its work is an area that that we should always be constantly revealing and it should be evolving it should be changing because it has to be pertinent to every person that we reach out you so in businesses we think about the different groups of services and the clients that might have deals themselves of those services and we create those pitch points in nonprofits we have to do the same thing we have to figure out a way to speak very specifically to that client to that patient to that beneficiary who walks in and it’s participating in an intake form and trying to figure out if we can help them and how we can help and we have to speak in a very specific way to that potential corporate donor who I partner with us now we also have to shift the message so that it is powerful and engaging for that talented individual we hope to recruit and bring in under our umbrella so I think it always comes back to communicating in a very precise way but thinking about the what’s in it for me component for whoever that recipient is but if we are very snoring it doesn’t matter how enthusiastic we are no one will really understand and embrace and move on that story so there everybody may revisit that point I want to really thank you Gillian I mean you have brought sets in sight wasn’t she a wonderful guest and would you like a deadly you know with a great project to share are you a philanthropy nor draws person at the philanthropy Norcom the 2014 schedule is filling fast so reach out today visit www calm and send us a note to be our next guest well it’s been another great show so this is Victoria Boyd and Heidi Anderson saying thank you for joining us mark your calorie calendar and join us again Wednesday April sixteenth at 8am or the philanthropy nor show have a great day thank you for tuning into the Ville entrepreneur radio show hosted by dr. Victoria boy get involved follow us on Facebook and other social media outlets if you wish to share comments or suggestions or appear as a guest on our show visit WWD philanthropy norcom contact Victoria boy email her at the Boyd at sea philanthropy norcom the philanthropy new radio show is a production of and sponsored by the philanthropy lure Foundation a 501 c 3 tax deductible organization